How Should a Small Team Use AI for Sales and Marketing?
Give AI the work around the sales conversation, not the conversation itself. Four jobs to start with, what stays with people, and the Receipt Rule that keeps every claim you publish true.
AI strategist, author and keynote speaker
Dan Fitzpatrick helps leaders and organisations make confident decisions about AI strategy, readiness, governance and organisational change. He writes for Forbes and is the author of The Educators' AI Guide 2027, The AI Classroom and Infinite Education.
Drawing on 21 years in education as a teacher, senior leader and strategist, he advises leadership teams in the UK and internationally and founded aieducator.tools.
He also works with schools as an AI keynote speaker for schools, through school AI strategy consulting and with AI training for schools.
Give AI the work around the sales conversation, not the conversation itself. Four jobs to start with, what stays with people, and the Receipt Rule that keeps every claim you publish true.
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Most small businesses have tried AI, and few have changed how the work gets done. Dan Fitzpatrick's answer: start with one job, not one tool. How to pick that job, the three rules to write first, and a 30-day plan for a small team.